Privacy Policy — Business Empire Manager

1. Who we are

Business Empire Manager ("BEM", "the Game", "we", "us") is operated by Vladimirs Tammeoja.

2. Summary

You can play without giving us your real name, email address or phone number. You choose a username and a company name, and those are visible to other players.
We store your game progress on our servers.
We use analytics and attribution tools to understand how the game is used and where new players come from.
We show advertising, including rewarded video ads. On iOS you control tracking through the App Tracking Transparency prompt.
BEM is a multiplayer game. Some of what you do is visible to other players by design, including the fact that your in-game company can be taken over by them.
Payments are handled by Apple. We never see your card or bank details.

3. What data we collect

3.1 Data you provide

Data	Purpose
Username	Identifies you in the game and to other players
Company name and in-game business names	Part of gameplay; shown publicly
In-game chat messages	Player-to-player communication
Reports and support requests, including any email address you write to us from	Handling your request, moderation, abuse investigations
Optional feedback, ratings and survey answers	Improving the game

We do not require your real name, email address, phone number, postal address or date of birth to play.

3.2 Data collected automatically

Data	Examples
Account and device identifiers	Anonymous account ID, Apple Vendor ID (IDFV), advertising identifier (IDFA — only if you allow tracking)
Game state	Businesses, levels, cash and token balances, employees, shares held, auction bids, mission progress, season and leaderboard standing
Gameplay events	Screens opened, actions taken, missions completed, purchases, ads requested and watched, session times
Technical data	Device model, OS version, app version, language, country or region, time zone, network type, coarse location inferred from IP address

We do not collect precise GPS location, contacts, photos, microphone or camera data. We do not collect crash reports or diagnostics ourselves; if you have enabled sharing with app developers in your iOS settings, Apple may provide us with crash and diagnostic information under Apple's own terms.

3.3 Data we receive from third parties

Apple — confirmation that a purchase is valid, aggregated App Store analytics, and Apple Search Ads attribution. Apple does not give us your payment details.
Our attribution provider (MMP) — which advertising campaign or channel a new install came from.
Advertising networks — aggregated reports on impressions, clicks and revenue.

4. Why we use your data

Purpose	Legal basis
Running the game, saving your progress, making multiplayer features work	Performance of a contract
Preventing cheating, fraud, abusive chat and duplicate accounts	Legitimate interest in a fair and safe game
Product analytics to improve design, onboarding and balance	Legitimate interest, or consent where required
Marketing attribution and measuring ad campaigns	Consent where tracking identifiers are used, otherwise legitimate interest
Showing ads, which fund the free version of the game	Legitimate interest, with consent where personalised ads require it
Processing purchases and handling refunds or disputes	Contract and legal obligation
Responding to support requests	Contract and legitimate interest

5. Multiplayer: what other players can see

BEM is a competitive multiplayer game. Some information is shared with other players by design. Please do not put anything private or identifying into your username, company name or chat messages.

Visible to other players

Your username and company name
Your company's public standing: capitalization, leaderboard and Capitalization Top position, season results, level and ranking
Your company's listing on the in-game stock exchange once you qualify, including share price and share ownership
Your chat messages in public channels
Your participation in auctions, including the current leading bid and the leading bidder

Actions other players can take that affect your company

Other players can buy shares in your company on the stock exchange.
Other players can attempt a hostile takeover of your company.
Sustained control by another player can result in a merger, in which your company is permanently absorbed into theirs and the shares are combined.

These outcomes are game mechanics. They change the state of your in-game company; they never give another player access to your account, your device data, your purchase history or any information about you outside the game.

Chat

In-game chat is player-generated. We may store, review and moderate chat messages to enforce our rules and respond to reports of abuse. Messages you have sent may remain visible to their recipients, and may be retained in our moderation records as evidence of a rule violation.

6. Analytics

We use Google Analytics to understand how players use the game — which features are used, where players get stuck, how retention and onboarding perform. This is measured with an app-instance identifier and event data, not with your real identity. Google acts as our processor for this data.

7. Advertising and attribution

7.1 Ads in the game

The free version of BEM is funded by advertising. We show:

Rewarded video ads — you choose to watch them in exchange for an in-game reward
Interstitial ads — limited and rate-capped
Banner ads — kept to a minimum

We work with third-party advertising networks and a mediation provider. Ad providers may process your device type, OS, language, coarse location, ad interaction events and, where permitted, an advertising identifier, in order to select and measure ads and to detect ad fraud.

Ads are part of the free version of the game. If you would prefer not to see ads, the game offers a "30 DAYS AD-FREE" in-app purchase.

7.2 Attribution

We use a mobile measurement partner (MMP) to see which marketing campaign led to an install. This uses device and install signals, and where available Apple's SKAdNetwork or AdAttributionKit, which returns aggregated and privacy-preserving results to us. We also run campaigns on Apple Search Ads and other advertising platforms, and receive aggregated performance reporting from them.

7.3 Your controls on iOS

App Tracking Transparency: iOS asks whether BEM may track you across apps and websites. If you decline, we and our partners will not use the IDFA. You can change this at any time in Settings → Privacy & Security → Tracking.
EU/EEA, UK and Switzerland: where required, we present a consent dialog for analytics and personalised advertising when you first play. If you want to change your choice afterwards, contact us at tammeoja@simulao.com.

8. Purchases

In-app purchases such as "10 EMPIRE TOKENS" and "30 DAYS AD-FREE" are processed by Apple through the App Store. Apple handles your payment method; we never receive or store your card number, bank details or billing address.

We receive and store a purchase receipt, the product purchased, the transaction identifier and the date, so we can grant your entitlement, restore purchases, prevent fraudulent receipts and handle support and refund requests. Refunds are handled by Apple under its own terms.

9. Contact

Questions, requests or complaints about privacy: tammeoja@simulao.com